Artificial Intelligence (AI) has made huge strides across industries in recent years, marketing being no different – using AI increasingly to aid companies in optimizing their efforts in terms of marketing efficiency.
Here are 12 examples of Artificial Intelligence in marketing which demonstrate its full potential:
Chatbots are artificial intelligence (AI) solutions designed to engage customer journeys naturally through natural dialogue and provide customer support services or even advertise and sell products. They can quickly answer customer inquiries while providing valuable customer care assistance and promotion/selling opportunities for any brand or organization.
Sales and marketing teams have long found AI chatbots attractive as an efficient means of quickly generating leads and turning prospects into customer experience. Ideally, AI bots engage potential customers through natural dialogue to establish rapport while leading them through sales.
Sentiment analysis uses AI deep learning to understand customer sentiment analysis. It can provide businesses with valuable marketing insight into how customers experience certain products or brands, helping make marketing strategy decisions more efficiently.
Google is one of many companies using AI sentiment analysis. They have developed the Perspective API, which automatically flags comments that may be offensive, making this useful in moderating online discussion forums.
Hootsuite provides a social media monitoring service using AI to track sentiment across different platforms, giving businesses insight into customer sentiment for brand engagement on social media posts.
AI sentiment analysis can give marketers practical marketing tools for understanding customer opinions of their products or services.
Social Media Monitoring
Social media monitoring is another application of AI used for marketing purposes. By monitoring social media platforms with AI software, businesses can gain a marketing insight into what people are discussing their brand online and adjust their strategies accordingly.
AI can also assist your efforts at understanding what people are posting about your brand on social media – there are AI-powered social media monitoring tools that provide this capability – while it may help create targeted and effective programmatic advertising on these channels.
These marketing tools enable you to monitor what people post about your brand and its sentiment – an invaluable data source allowing you to make smarter marketing strategy decisions.
AI’s predictive analytics feature can assist businesses by offering accurate predictions about customer behavior for the future. For instance, this may help forecast future sales or target marketing messages directly towards certain groups of individuals.
Predictive analytics has many uses, from marketing and financial analysis to healthcare, crime prevention, and targeting ads. Predictive analytics in the marketing industry allows advertisers to target ads more precisely while personalizing offers to each customer while anticipating customer behavior.
Financial institutions utilize predictive analytics to identify fraudulent activities such as money laundering and credit card fraud. In contrast, healthcare organizations use it for patient outcomes like the likelihood of developing specific diseases.
Government agencies employ predictive analytics to combat criminal acts like terrorist attacks and human trafficking, forecast traffic congestion, and predict accidents. Predictive analytics also helps monitor traffic flows more accurately while helping predict traffic accidents more precisely than traditional analysis.
Targeted ads utilize AI technology to deliver advertisements directly to specific groups of people based on demographic or behavioral data to increase the chances of engagement with your product/service offering. This may mean using marketing tools such as demographic analysis or tracking online behavior data to pinpoint people most likely interested in your offerings and target their advertisements to them more directly.
With AI, marketers can now utilize big data to produce highly tailored advertisements that resonate with consumers more readily. AI-powered marketing platforms can analyze large sets of information to detect patterns and correlations. With this insight at their disposal, more targeted ad campaigns may prove successful at connecting with the target audience.
Personalized recommendations can be efficient. After all, when we receive one, it means someone took the time and care to understand our individual needs and preferences, which AI excels at.
AI can quickly and accurately process large volumes of data to analyze past behaviors and predict which areas may pique our interest. AI-powered recommendations are often more accurate than their human-made equivalents.
Netflix employs artificial intelligence (AI) to offer personalized movie/TV show recommendations to its subscribers; Amazon uses AI for product recommendations, while Spotify utilizes machine learning to personalize playlists to each individual.
Google Now, from Google, uses AI technology to deliver current weather and traffic conditions and track your location to provide relevant recommendations.
Market segmentation involves breaking a market into different groups of customers using AI to identify patterns in customer behavior and create groups with similar preferences.
AI can be employed to group customers together based on shared characteristics. This helps target marketing activities precisely while ensuring the appropriate message reaches its destination.
Resurrection of Print
AI has created an exciting trend: its influence drives businesses to produce personalized direct mailpieces directed toward specific individuals.
Virtual assistants have become an increasingly popular form of AI within marketing. They can assist with tasks such as scheduling appointments and sending emails.
Apple’s Siri, Google Assistant, Amazon Alexa, and Microsoft Cortana are widely utilized AI virtual assistants often integrated into devices like smartphones, smart speakers, and automobiles.
AI has also proven invaluable in event planning – helping businesses plan and organize events such as trade shows or conferences more easily than before.
Lead generation refers to the practice of finding and connecting with potential customers. AI tools can assist businesses by automating this process by quickly identifying and qualifying leads.
Retaining existing customers requires ongoing efforts to keep customers coming back.
Here are several companies using AI for marketing purposes.
- Google Smart Campaigns
- Coca-Cola’s AI-powered vending machines
- L’Oreal’s AI-powered skincare app
- Sephora’s Virtual Artist App
- Sally Beauty Chatbot
- Adidas’ AI-Powered Online Personalization
- IKEA Virtual Reality Kitchen
- Netflix Recommender Engine
- Amazon Echo (Cheers for Alexa!)
- BMWs iVisualize App (iVisualize)
- Nissan AI Cars.
- Budweiser Unveils AI-Powered Super Bowl Ad